TOMBALL EDC / MARKETING INTELLIGENCE
A clear view of our reach, relationships and results.
Built to connect marketing activity with opportunity in Tomball.
Current social window: October 22–28, 2026
Captured October 29, 2026 · Static snapshot · No automatic refresh
Staff review version. Social, website and search figures are verified snapshots with source-specific dates. Missing values mean unavailable data, never a zero result. Prepared for staff feedback. Anyone with this link can view this page.
Qualified business inquiries
Not configured
Pipeline and attribution pending
Social Impressions
13.28K
Oct 22–28 · approximate
Posts Published
11
Three Tomball EDC channels · Oct 22–28
Newsletter Click Rate
6.5%
Fall 2026 original send · 55 / 846

Impressions by platform. Reporting dates and source details appear in the editable scorecard below.
Chart awaiting the verified native scorecard. Read the scorecard below.
Impressions include repeat exposure, not unique people. Rounded source values are preserved. This is a static snapshot; it does not fetch analytics.
October 22–28, 2026 · Source: Wingman Social Planner · Captured October 29, 2026
Channel
Posts
Impressions
Likes
Comments
Shares
Facebook
4
10.25K
81
7
14
Instagram
4
841
10
3
Unavailable
LinkedIn
3
2.19K
47
5
Unavailable
Posts are counted per platform. Impressions include repeat exposure; K values preserve source rounding. Unavailable means the source did not supply that metric. Engagement definitions differ by platform. No cross-platform engagement rate is calculated.
FROM ACTIVITY TO OUTCOMES
Define qualified enquiries and connect campaign links, forms and the Wingman pipeline.
Bring in verified newsletter clicks and website key events with aligned reporting dates.
Confirm each source, automate refreshes and show freshness before staff launch.
Verified snapshots with source-specific reporting dates. Automatic refresh setup is in progress; no automatic refresh has run yet.
Website Performance
GA4 · Verified manual snapshot
685 active users
772 sessions2026-10-22 through 2026-10-28
America/ChicagoCaptured 2026-10-29 (manual UI snapshot)
Automatic sync: Not yet runTomball EDC Website · Property 541833467.
Verified Tomball EDC Website stream: tomballtxedc.org.
Organic Search
Search Console · Verified manual snapshot
174 clicks
14,511 impressions1.2% average CTR · 7.8 average position
2026-10-21 through 2026-10-27
America/Los_Angeles · Web searchCaptured 2026-10-29 (manual UI snapshot)
Automatic sync: Not yet runVerified tomballtxedc.org domain property. Search and GA4 use different reporting windows and definitions.
Local Discovery
Business Profile · Verified snapshot
118 website clicks
25 call-button clicks
297 direction requestsMay–October 2026
October in progress · Google’s month-based windowCaptured October 30, 2026 · 13:50 UTC
Static snapshot · No automatic refresh440 total interactions · 3,143 profile viewers.
Call-button clicks do not confirm completed calls.
CONSTANT CONTACT / VERIFIED NEWSLETTER SNAPSHOT
Fall 2026 Quarterly Newsletter
Original send: October 5, 2026 · Captured October 29, 2026
Static snapshot · No automatic refresh
Delivered
846
Original send · 922 emails sent
Unique clickers
55
Distinct contacts · original send
Click rate
6.5%
55 unique clickers ÷ 846 delivered
Original-send outcomes: 76 bounces · 2 unsubscribes. Clickers were verified against the campaign contact export.
Resend, October 8: 451 delivered · 5 clickers. Constant Contact’s reported overview click rate is 7.1% with resend clicks included; the cards above consistently show the original send.
Open-rate context: Constant Contact reports 53.7% opens and 35.6% confirmed opens in its overview. Privacy-proxy opens can inflate open rates, so clicks are the primary engagement measure here.
Future sending source: Wingman. Preserve Constant Contact history with its original campaign definitions. No contact-level data is displayed on this dashboard.
BUILT TO GROW WITH Tomball EDC
Program results and participant feedback. Source dates and reporting definitions appear below.
PLANNED · NOT CONFIGURED
Business Retention & Expansion
A practical view of business visits, needs identified and follow-up progress once the BR&E workflow is established.
COMING SOON
2026 SYEP cycle · Verified manual snapshot
Summer Youth Employment Program
63 intern placements
37 host businesses63 distinct interns appear in the placement roster across 37 businesses. Placements are not a confirmed count of completed internships.
Source: Tomball EDC Dashboard Program Summary, with original source references retained in the workbook.
Latest source-file date: 2026-10-06
Reviewed 2026-10-30 · 2026-10-30 (manual source check)
2026 SYEP cycle · Verified manual snapshot
What participants reported
100.0% intern survey satisfaction
33 of 33 saved intern surveys: Agree or Strongly Agree.100.0% business survey satisfaction
37 of 37 respondents: Satisfied or Very Satisfied.97.3% would participate again
36 of 37 business respondents: Definitely or Probably.Survey results describe respondents, not every participant. Intern and business samples are separate; responses are not additional placements.
Separate intern and business survey samples. Counts, definitions and source references are retained in the staff program workbook.
Reviewed 2026-10-30 · Manual snapshot · No automatic program refresh.
GATHERING PEOPLE / MEASURING EXPERIENCE
Upcoming plans and verified feedback from our last event. Captured October 30, 2026 · Manual snapshots.
UPCOMING EVENT
Mix & Jingle
Thursday, December 17, 2026
5–7 p.m. CSTParadigm Brewing Company
2130 S Persimmon St, Tomball, TX 77375Source: Tomball EDC Outlook calendar, “2026 Mix & Jingle.”
LAST EVENT / 2026 ECONOMIC OUTLOOK LUNCHEON
What guests reported
8 survey submissions
4.00 / 5 overall satisfaction
9.50 / 10 likelihood to recommendOverall ratings: six respondents selected 5 and two selected 1. All eight answered both headline questions. These results describe a small respondent sample, not all guests.
Registration, check-in and RSVP-form totals appear below with their separate definitions.
SURVEY DETAIL / ANSWERED RESPONSES ONLY
Experience at a glance
Registration ease · 5.00 / 5 · n=8
Check-in experience · 5.00 / 5 · n=8
Pre-event information · 4.86 / 5 · n=7
Meal · 4.88 / 5 · n=8
Danny Rice keynote · 4.75 / 5 · n=8
Tomball EDC update · 4.88 / 5 · n=8
Host / emcee · 5.00 / 5 · n=8
Printed materials · 4.86 / 5 · n=7
Table decorations · 5.00 / 5 · n=8
Gifts / prizes · 4.57 / 5 · n=7All eight said the event length was “About right.” Networking was selected by four of the six respondents who answered the improvement question; multiple selections were allowed.
Wingman event feedback survey ↗. Reporting filter: September 30–October 30, 2026, America/Chicago. The eight submissions were received October 22–23. Scores average answered responses; omitted/N/A answers are excluded.
FEEDBACK INVITATION / OCTOBER 22, 2026
The follow-up email
60 sent · accepted · delivered
25 reported opens · 41.67%
11 reported clicks · 18.33%Wingman campaign: “2026 Outlook Luncheon Feedback | Checked-in attendees | Oct 22.” One unsubscribe; zero reported failures or complaints.
Opens and clicks are platform-reported; unique-person and human-only semantics are unverified. This is the survey invitation, not all event outreach. Eight survey submissions do not establish eight email conversions.
RSVP-form and feedback-survey submissions are separate measures and have different reporting windows.
REGISTRATION / RECONCILED APP RECORDS
From RSVP to app check-in
92
active registration records60
app check-ins70
registration form fillsWingman contains 95 registration records: 92 succeeded and 3 cancelled. Check-in reports 60 of the 92 active records. These records include staff and speakers; unique guests and a separate physical headcount have not been verified.
Registration and check-in captured October 30, 2026. The RSVP form received 70 submissions September 9–October 8; submissions are not a guest count. Manual registrations and form submissions are separate records and must not be added together.
EMAIL OUTREACH / SEPARATE SENDS AND WORKFLOWS
How invitations performed
Source & reporting window
Sent
Delivered
Reported opens
Reported clicksConstant Contact · September 9 original invitation
453
439
311
84Constant Contact · September 18 resend
130
129
15
1Constant Contact · copy invitation, September 10–29 send history
923
845
447
106Wingman Welcome workflow · cumulative, no date filter
60
60
28
1Wingman RSVP Follow-Up workflow · cumulative, no date filter
75
65
43
0Constant Contact figures are archived campaign snapshots captured October 29. Original and resend results stay separate. Reported opens include privacy-proxy activity; confirmed opens were 225, 13 and 295 respectively for the three rows above. Opens and clicks are not verified unique human audiences.
Workflow snapshots were verified October 30. The RSVP Follow-Up workflow reports 10 permanent delivery failures (13.33% of 75 sent); Welcome reports zero. Their lifetime windows and overlapping audiences are not aligned, so no combined outreach or conversion total is shown. The workflow name does not establish that it was sent after the luncheon.
Source notes: Calendar, event records, RSVP form, survey and campaign/workflow reporting were checked October 30; Constant Contact history retains its October 29 capture. Sources use different reporting windows and definitions. No personal responses or guest details appear here. Unique guest count and physical headcount remain unverified.
CONFIDENCE BEHIND THE NUMBERS
Source-specific verification dates are shown below. No automatic refresh is configured for this page.
Wingman CRM
Measurement not configured
Tomball EDC subaccount verified. Define qualified enquiries, attribution and duplicate handling before showing outcome totals.
Connected source / verified snapshot here
Tomball EDC company Page. Oct 22–28 statistics copied from Wingman on Oct 29. Static snapshot.
Connected source / verified snapshot here
@tomball_edc. Oct 22–28 statistics copied from Wingman on Oct 29. Shares unavailable.
Connected source / verified snapshot here
Tomball EDC company Page. Oct 22–28 statistics copied from Wingman on Oct 29. Static snapshot.
Google Analytics 4
Verified manual snapshot
Property 541833467, Tomball EDC Website; stream 15080040886, Tomball EDC main website. 2026-10-22 through 2026-10-28 in America/Chicago. Captured 2026-10-29 (manual UI snapshot). Last automatic sync: Not yet run.
Google Search Console
Verified manual snapshot
Domain property sc-domain:tomballtxedc.org, Web search. 2026-10-21 through 2026-10-27 in America/Los_Angeles. Captured 2026-10-29 (manual UI snapshot). Last automatic sync: Not yet run.
Google Business Profile
Live on Google / verified performance snapshot
Tomball EDC’s signed-in profile matched Tomball Economic Development, 29201 Quinn Rd A, Tomball, TX 77375; tomballtxedc.org and (281) 401-4086. Captured October 30, 2026 at 13:50 UTC. Period: May–October 2026; October is in progress. No automatic dashboard refresh.440 interactions: 118 website-link clicks, 25 call-button clicks and 297 direction requests. Also reported: 3,143 profile viewers and 378 searches showing the profile. Views use Google’s daily visitor limits across devices and platforms. Search counts update monthly and may take up to five days after month start; October search data may be incomplete. Performance can include organic results and Google Ads.
These are profile actions, not confirmed calls, visits or business inquiries. Google reports 0 provider bookings, but booking-provider setup has not been verified; no program outcomes are inferred.
Constant Contact
Verified campaign snapshot / no automatic refresh
Tomball EDC account 1131580765504. Fall 2026 Quarterly Newsletter, original send October 5 and resend October 8. Captured October 29, 2026 from signed-in reporting and official exports. Cards use original-send deliveries and distinct clickers; click rate is 55 ÷ 846. Keep source history during the Wingman migration.
Summer Youth Employment Program
Verified manual snapshot
Cycle: 2026 SYEP cycle. Program Summary workbook supplies placements, host businesses and the separate survey numerators and denominators. Placements do not confirm completion. Samples describe survey respondents only. Latest source-file date: 2026-10-06; reviewed 2026-10-30; captured 2026-10-30 (manual source check). Last approved dashboard import: Not yet run. Original source references and definitions remain in the staff workbook. Application totals and full-time/part-time counts are withheld pending source reconciliation. Program updates require staff review; no automatic refresh and no personal participant data displayed.
Staff review: Shared at dashboard.tomballtxedc.org for feedback. This page is not password protected; anyone with its link can view it. Search indexing is discouraged. Source dates and manual-refresh labels remain in place while automated reporting is validated. Backend credentials stay outside page code.