Marketing, measured.

TOMBALL EDC / MARKETING INTELLIGENCE

A clear view of our reach, relationships and results.
Built to connect marketing activity with opportunity in Tomball.

Current social window: October 22–28, 2026
Captured October 29, 2026 · Static snapshot · No automatic refresh

Staff review version. Social, website and search figures are verified snapshots with source-specific dates. Missing values mean unavailable data, never a zero result. Prepared for staff feedback. Anyone with this link can view this page.

Qualified business inquiries
Not configured
Pipeline and attribution pending

Social Impressions
13.28K
Oct 22–28 · approximate

Posts Published
11
Three Tomball EDC channels · Oct 22–28

Newsletter Click Rate
6.5%
Fall 2026 original send · 55 / 846

Tomball Economic Development Corporation
Channel visibility / verified snapshot

Where our message is seen

Impressions by platform. Reporting dates and source details appear in the editable scorecard below.

Chart awaiting the verified native scorecard. Read the scorecard below.

Impressions include repeat exposure, not unique people. Rounded source values are preserved. This is a static snapshot; it does not fetch analytics.

Channel Scorecard

October 22–28, 2026 · Source: Wingman Social Planner · Captured October 29, 2026

Channel
Posts
Impressions
Likes
Comments
Shares

Facebook
4
10.25K
81
7
14

Instagram
4
841
10
3
Unavailable

LinkedIn
3
2.19K
47
5
Unavailable

Posts are counted per platform. Impressions include repeat exposure; K values preserve source rounding. Unavailable means the source did not supply that metric. Engagement definitions differ by platform. No cross-platform engagement rate is calculated.

FROM ACTIVITY TO OUTCOMES

The next layer is meaningful action.

01 / Measure business interest

Define qualified enquiries and connect campaign links, forms and the Wingman pipeline.

02 / See what earns the click

Bring in verified newsletter clicks and website key events with aligned reporting dates.

03 / Make reporting dependable

Confirm each source, automate refreshes and show freshness before staff launch.

Website, Search & Local Visibility

Verified snapshots with source-specific reporting dates. Automatic refresh setup is in progress; no automatic refresh has run yet.

Website Performance

GA4 · Verified manual snapshot

685 active users
772 sessions

2026-10-22 through 2026-10-28
America/Chicago

Captured 2026-10-29 (manual UI snapshot)
Automatic sync: Not yet run

Tomball EDC Website · Property 541833467.
Verified Tomball EDC Website stream: tomballtxedc.org.

Organic Search

Search Console · Verified manual snapshot

174 clicks
14,511 impressions

1.2% average CTR · 7.8 average position
2026-10-21 through 2026-10-27
America/Los_Angeles · Web search

Captured 2026-10-29 (manual UI snapshot)
Automatic sync: Not yet run

Verified tomballtxedc.org domain property. Search and GA4 use different reporting windows and definitions.

Local Discovery

Business Profile · Verified snapshot

118 website clicks
25 call-button clicks
297 direction requests

May–October 2026
October in progress · Google’s month-based window

Captured October 30, 2026 · 13:50 UTC
Static snapshot · No automatic refresh

440 total interactions · 3,143 profile viewers.
Call-button clicks do not confirm completed calls.

View verified Google listing ↗

CONSTANT CONTACT / VERIFIED NEWSLETTER SNAPSHOT

Relationships that keep growing.

Fall 2026 Quarterly Newsletter
Original send: October 5, 2026 · Captured October 29, 2026
Static snapshot · No automatic refresh

Delivered
846
Original send · 922 emails sent

Unique clickers
55
Distinct contacts · original send

Click rate
6.5%
55 unique clickers ÷ 846 delivered

Original-send outcomes: 76 bounces · 2 unsubscribes. Clickers were verified against the campaign contact export.

Resend, October 8: 451 delivered · 5 clickers. Constant Contact’s reported overview click rate is 7.1% with resend clicks included; the cards above consistently show the original send.

Open-rate context: Constant Contact reports 53.7% opens and 35.6% confirmed opens in its overview. Privacy-proxy opens can inflate open rates, so clicks are the primary engagement measure here.

Future sending source: Wingman. Preserve Constant Contact history with its original campaign definitions. No contact-level data is displayed on this dashboard.

BUILT TO GROW WITH Tomball EDC

Programs & Community Impact

Program results and participant feedback. Source dates and reporting definitions appear below.

PLANNED · NOT CONFIGURED

Business Retention & Expansion

A practical view of business visits, needs identified and follow-up progress once the BR&E workflow is established.

COMING SOON

2026 SYEP cycle · Verified manual snapshot

Summer Youth Employment Program

63 intern placements
37 host businesses

63 distinct interns appear in the placement roster across 37 businesses. Placements are not a confirmed count of completed internships.

Source: Tomball EDC Dashboard Program Summary, with original source references retained in the workbook.
Latest source-file date: 2026-10-06
Reviewed 2026-10-30 · 2026-10-30 (manual source check)

2026 SYEP cycle · Verified manual snapshot

What participants reported

100.0% intern survey satisfaction
33 of 33 saved intern surveys: Agree or Strongly Agree.

100.0% business survey satisfaction
37 of 37 respondents: Satisfied or Very Satisfied.

97.3% would participate again
36 of 37 business respondents: Definitely or Probably.

Survey results describe respondents, not every participant. Intern and business samples are separate; responses are not additional placements.

Separate intern and business survey samples. Counts, definitions and source references are retained in the staff program workbook.
Reviewed 2026-10-30 · Manual snapshot · No automatic program refresh.

GATHERING PEOPLE / MEASURING EXPERIENCE

Events & Engagement

Upcoming plans and verified feedback from our last event. Captured October 30, 2026 · Manual snapshots.

UPCOMING EVENT

Mix & Jingle

Thursday, December 17, 2026
5–7 p.m. CST

Paradigm Brewing Company
2130 S Persimmon St, Tomball, TX 77375

Source: Tomball EDC Outlook calendar, “2026 Mix & Jingle.”

LAST EVENT / 2026 ECONOMIC OUTLOOK LUNCHEON

What guests reported

8 survey submissions
4.00 / 5 overall satisfaction
9.50 / 10 likelihood to recommend

Overall ratings: six respondents selected 5 and two selected 1. All eight answered both headline questions. These results describe a small respondent sample, not all guests.

Registration, check-in and RSVP-form totals appear below with their separate definitions.

SURVEY DETAIL / ANSWERED RESPONSES ONLY

Experience at a glance

Registration ease · 5.00 / 5 · n=8
Check-in experience · 5.00 / 5 · n=8
Pre-event information · 4.86 / 5 · n=7
Meal · 4.88 / 5 · n=8
Danny Rice keynote · 4.75 / 5 · n=8
Tomball EDC update · 4.88 / 5 · n=8
Host / emcee · 5.00 / 5 · n=8
Printed materials · 4.86 / 5 · n=7
Table decorations · 5.00 / 5 · n=8
Gifts / prizes · 4.57 / 5 · n=7

All eight said the event length was “About right.” Networking was selected by four of the six respondents who answered the improvement question; multiple selections were allowed.

Wingman event feedback survey ↗. Reporting filter: September 30–October 30, 2026, America/Chicago. The eight submissions were received October 22–23. Scores average answered responses; omitted/N/A answers are excluded.

FEEDBACK INVITATION / OCTOBER 22, 2026

The follow-up email

60 sent · accepted · delivered
25 reported opens · 41.67%
11 reported clicks · 18.33%

Wingman campaign: “2026 Outlook Luncheon Feedback | Checked-in attendees | Oct 22.” One unsubscribe; zero reported failures or complaints.

Opens and clicks are platform-reported; unique-person and human-only semantics are unverified. This is the survey invitation, not all event outreach. Eight survey submissions do not establish eight email conversions.

RSVP-form and feedback-survey submissions are separate measures and have different reporting windows.

REGISTRATION / RECONCILED APP RECORDS

From RSVP to app check-in

92
active registration records

60
app check-ins

70
registration form fills

Wingman contains 95 registration records: 92 succeeded and 3 cancelled. Check-in reports 60 of the 92 active records. These records include staff and speakers; unique guests and a separate physical headcount have not been verified.

Registration and check-in captured October 30, 2026. The RSVP form received 70 submissions September 9–October 8; submissions are not a guest count. Manual registrations and form submissions are separate records and must not be added together.

View authenticated event records ↗

EMAIL OUTREACH / SEPARATE SENDS AND WORKFLOWS

How invitations performed

Source & reporting window
Sent
Delivered
Reported opens
Reported clicks

Constant Contact · September 9 original invitation
453
439
311
84

Constant Contact · September 18 resend
130
129
15
1

Constant Contact · copy invitation, September 10–29 send history
923
845
447
106

Wingman Welcome workflow · cumulative, no date filter
60
60
28
1

Wingman RSVP Follow-Up workflow · cumulative, no date filter
75
65
43
0

Constant Contact figures are archived campaign snapshots captured October 29. Original and resend results stay separate. Reported opens include privacy-proxy activity; confirmed opens were 225, 13 and 295 respectively for the three rows above. Opens and clicks are not verified unique human audiences.

Workflow snapshots were verified October 30. The RSVP Follow-Up workflow reports 10 permanent delivery failures (13.33% of 75 sent); Welcome reports zero. Their lifetime windows and overlapping audiences are not aligned, so no combined outreach or conversion total is shown. The workflow name does not establish that it was sent after the luncheon.

Source notes: Calendar, event records, RSVP form, survey and campaign/workflow reporting were checked October 30; Constant Contact history retains its October 29 capture. Sources use different reporting windows and definitions. No personal responses or guest details appear here. Unique guest count and physical headcount remain unverified.

CONFIDENCE BEHIND THE NUMBERS

Data Sources & Freshness

Source-specific verification dates are shown below. No automatic refresh is configured for this page.

Wingman CRM
Measurement not configured
Tomball EDC subaccount verified. Define qualified enquiries, attribution and duplicate handling before showing outcome totals.

Facebook
Connected source / verified snapshot here
Tomball EDC company Page. Oct 22–28 statistics copied from Wingman on Oct 29. Static snapshot.

Instagram
Connected source / verified snapshot here
@tomball_edc. Oct 22–28 statistics copied from Wingman on Oct 29. Shares unavailable.

LinkedIn
Connected source / verified snapshot here
Tomball EDC company Page. Oct 22–28 statistics copied from Wingman on Oct 29. Static snapshot.

Google Analytics 4
Verified manual snapshot
Property 541833467, Tomball EDC Website; stream 15080040886, Tomball EDC main website. 2026-10-22 through 2026-10-28 in America/Chicago. Captured 2026-10-29 (manual UI snapshot). Last automatic sync: Not yet run.

Google Search Console
Verified manual snapshot
Domain property sc-domain:tomballtxedc.org, Web search. 2026-10-21 through 2026-10-27 in America/Los_Angeles. Captured 2026-10-29 (manual UI snapshot). Last automatic sync: Not yet run.

Google Business Profile
Live on Google / verified performance snapshot
Tomball EDC’s signed-in profile matched Tomball Economic Development, 29201 Quinn Rd A, Tomball, TX 77375; tomballtxedc.org and (281) 401-4086. Captured October 30, 2026 at 13:50 UTC. Period: May–October 2026; October is in progress. No automatic dashboard refresh.

440 interactions: 118 website-link clicks, 25 call-button clicks and 297 direction requests. Also reported: 3,143 profile viewers and 378 searches showing the profile. Views use Google’s daily visitor limits across devices and platforms. Search counts update monthly and may take up to five days after month start; October search data may be incomplete. Performance can include organic results and Google Ads.

These are profile actions, not confirmed calls, visits or business inquiries. Google reports 0 provider bookings, but booking-provider setup has not been verified; no program outcomes are inferred.

Verified Google Maps listing ↗ · Metric definitions ↗

Constant Contact
Verified campaign snapshot / no automatic refresh
Tomball EDC account 1131580765504. Fall 2026 Quarterly Newsletter, original send October 5 and resend October 8. Captured October 29, 2026 from signed-in reporting and official exports. Cards use original-send deliveries and distinct clickers; click rate is 55 ÷ 846. Keep source history during the Wingman migration.

Summer Youth Employment Program
Verified manual snapshot
Cycle: 2026 SYEP cycle. Program Summary workbook supplies placements, host businesses and the separate survey numerators and denominators. Placements do not confirm completion. Samples describe survey respondents only. Latest source-file date: 2026-10-06; reviewed 2026-10-30; captured 2026-10-30 (manual source check). Last approved dashboard import: Not yet run. Original source references and definitions remain in the staff workbook. Application totals and full-time/part-time counts are withheld pending source reconciliation. Program updates require staff review; no automatic refresh and no personal participant data displayed.

Staff review: Shared at dashboard.tomballtxedc.org for feedback. This page is not password protected; anyone with its link can view it. Search indexing is discouraged. Source dates and manual-refresh labels remain in place while automated reporting is validated. Backend credentials stay outside page code.

Open authenticated Wingman source ↗